I’ve received a few emails regarding the battle between WIP 610-AM’s Howard Eskin and ESPN 950-AM’s Mike Missanelli from 3 p.m. – 7 p.m.
Although, overall WIP holds a substantial lead in the ratings for the rest of the day, Missanelli is giving Eskin some competition.
We are hearing that he is beating Eskin in the younger male demographics (18-34) and sometimes beats him in the overall ratings.
However, Howard still continues to lead in the overall ratings the majority of the time.
As for the rest of the day, it is absolutely no contest as the mixture of ESPN’s shows and local shows are not registering with the Philly audience.
Of course, many remember the awkward pairing of Eskin and Missanelli in the afternoon years ago on WIP.
Since then, Eskin has continued on WIP, while Missanelli bounced from mid-days on WIP to WMMR (remember the Philly Guys?), back to WIP, to ESPN radio in NYC, then to WPEN.