From 6ABC:
Philadelphia, PA – A confirmed tornado in Philadelphia highlighted a month of stormy weather, and when tri-state area residents needed to know, 6abc Action News was the news they trusted! Each rainy day, viewers turned to the local news leader, especially in the morning, for the latest weather information. Action News Mornings – With Matt O’Donnell, Tamala Edwards, Karen Rogers, and Meteorologist David Murphy nearly beats the entire competition combined! With a 4.4 HH rating, 6abc doubles up all the other local station’s ratings (NBC 1.7, CBS 2.0, & Fox 1.3).
6abc’s consistent ratings continue throughout the broadcast day. At noon, Action News enjoys its largest share, owning 71% of all news viewers. With a 6.5 rating, 6abc easily doubles the competition combined. At 5pm & 6pm, viewers are equally committed, with Action News beating the competition combined, and winning the time periods with ratings of 6.9 and 8.1 respectively.
News consumers end their days where they started – on 6abc. Ratings for Action News at 11 surpass CBS by 22%, double the ratings on NBC, and beat Fox’s 10pm offering by nearly 3-1.
News viewers depend on 6abc for the latest weather information, breaking news, and coverage of the stories that matter most to the tri-state. On May 18th, when a tornado touched down in Philadelphia, Action News Meteorologist Adam Joseph was first on the air to report the potential danger. On April 19th, the world watched as Prince William and Kate Middleton joined in marriage, and Action News’ Alicia Vitarelli was the only local reporter in England to cover it. And two days later, Action News was the only local station to travel to Rome for the beatification of Pope John Paul II. Another feature story presented by Action News drew not only ratings, but also a lot of water cooler chat. Brian Taff’s special report on “Doomsday prophecies” created a stir, and left many wondering what will happen on May 21st.
It’s a record setting May for 6abc.com! The #1 TV news website in the region recorded more than 26 million page views this month, and has recorded more than 135 million page views so far this year, putting the site on track for a record breaking 2011. Now, 6abc.com is proud to kick off another milestone with the launch of 6at4.com. The innovative and interactive hub dedicated to the new Action News at 4pm newscast features more headlines, more ways to get connected and more ways to move closer to your world.
May 2011 Factoids
(based on May 2010 vs. May 2011)
- Action News at 4:30am
- up 7% over May 2010
- increased its share of news viewing from 52% up to 60%
- outdistances its nearest competitor by 88%
- Action News at 5am
- up 19% over May 2010
- increased its share of news viewing from 39% up to 51%
- outdistances its nearest competitor by 127%
- Action News at 5:30am
- is up 16% over May 2010
- increased its share of news viewing from 42% up to 49%
- outdistances its nearest competitor by 147%
- Action News at 6am
- up 4% over May 2010
- increased its share of news viewing from 40% up to 45%
- outdistances its nearest competitor by 108%
- Good Morning America
- up 6% over May 2010
- increased its share of viewing from 42% up to 45%
- outdistances its nearest competitor by 70%
- Action News at Noon
- increased its share of news viewing from 69% up to 71%
- outdistances its nearest competitor by 306%
- Action News at 5pm
- up 2% over May 2010
- increased its share of news viewing from 60% up to 68%
- outdistances its nearest competitor by 283%
- Action News at 6pm
- up 5% over May 2010
- increased its share of news viewing from 50% up to 57%
- outdistances its nearest competitor by 224%
- ABC World News
- up 9% over May 2010
- increased its share of news viewing from 58% up to 61%
- outdistances its nearest competitor by 172%
- Action News at 11pm
- up 3% over May 2010
- increased its share of 11p news viewing from 42% up to 44%
- outdistances its nearest competitor by 22%
Key May ratings (M-F, 4/28 – 5/25) info of interest:
Time Station / Show HH Rating / Share
430a WPVI – Action News Mornings 2/ 9
News KYW – Eyewitness News 1 / 5
WXTF – Good Day Philadelphia 0.4 / 2
5-7am WPVI – Action News Mornings 4/ 19
News WCAU – NBC10 News Today 2/ 7
KYW – Eyewitness News 2 / 8
WXTF – Good Day Philadelphia 1/ 5
7-9am WPVI – Good Morning America 6/ 18
WCAU – Today Show 3/ 10
KYW – Early Show 2/ 5
WXTF – Good Day Philadelphia 2/ 7
9am WPVI – Live with Regis & Kelly 4/ 14
WCAU – Today Show 2 2/ 6
KYW – Doctor Oz 2 / 7
WXTF – Good Day Philadelphia 1/ 5
10am WPVI – Rachael Ray 3 / 10
WCAU – Today Show 3 1 / 5
KYW – Let’s Make a Deal 2 / 8
WXTF – Wendy Williams 2 / 6
Noon WPVI – Action News at Noon 7 / 23
News KYW – Talk Philly 2 / 6
WTXF- Fox29 News at 11am 1 / 4
4pm WPVI – Oprah 7 / 17
WCAU – NBC10 News at 4p 2 / 5
KYW – Eyewitness News at 4pm 2 / 4
5pm WPVI – Action News at 5 7 / 16
News WCAU – NBC10 News at 5p 2 / 4
KYW – Dr. Phil 2 / 5
WTXF-Fox29 News at 5p 1 / 3
6pm WPVI – Action News at 6 8 / 17
News WCAU – NBC10 News at 6 2 / 5
KYW – Eyewitness News at 6 3 / 5
WTXF-Fox29 News at 6 1 / 3
7pm WPVI – Jeopardy! 8 / 15
WCAU – Extra 2 / 4
KYW – Entertainment Tonight 3 / 5
730pmWPVI – Wheel of Fortune 7 / 12
WCAU – Access Hollywood 3 / 5
KYW – Insider 3 / 6
Prime WPVI – ABC 7 / 11
Time WCAU – NBC 4 / 6
Avg* KYW – CBS 7 / 11
WTXF – FOX 5 / 8
*Mon-Sun
Late Local News Ratings
Station / Show HH W25-54 A25-54
WPVI – Action News at 11 8.2 4.8 3.7
WCAU – NBC10 News at 11 3.9 2.9 2.3
KYW – Eyewitness News at 11 6.7 3.6 3.0
WTXF-Fox29 News at 10p 3.3 2.0 2.1