NBC 10 PHILADELPHIA LAUNCHES “NBC PHILADELPHIA NONSTOP”
Unique Mix of Local News, Information, Entertainment and Lifestyle Programming Available to Viewers 24/7.
Bala Cynwyd, PA (October 25, 2010) – NBC 10 Philadelphia has launched NBC Philadelphia Nonstop, a unique round-the-clock local information and lifestyle broadcast channel.
This second channel increases local programming offered by NBC 10, Philadelphia’s most innovative local news source. Shows and segments focus on food, culture, entertainment and lifestyle stories that have special interest to those living in the Philadelphia area.
In making the announcement, Dennis Bianchi, President and General Manager of NBC 10, said: “We are so excited and energized about the launch of NBC Philadelphia Nonstop. There is nothing even remotely like it available in the region — a 24-hour local channel focused on what’s going on and what’s of interest to those in the Philadelphia area. It’s a great feeling for all of us at NBC Philadelphia to be able to expand our product offerings and do more of what we love to do — create and produce great television!”
Programming for NBC Philadelphia Nonstop features a mix of shows produced specifically for the Nonstop channel. They include audience favorites from NBC 10’s Emmy-winning HealthWatch, ConsumerWatch and Investigators franchises.
Other new programs are “The Rundown”, a daily show focusing on news of the day told in an informal style. “The Scene” features the people, places and events that make our region unique. “Foodies” celebrates local restaurants, chefs, food and cooking. “Dawn’s Pet Project” is about pets and the people who love them. “Phamous” goes behind the scenes of The 10! Show for longer chats with celebrity guests. And we’re proud to introduce the region’s only live 7pm news hour, NBC 10 News at 7, anchored by the news team you already know and trust: Lori Wilson, Glenn “Hurricane” Schwartz, and Vai Sikahema.
This is just the beginning. Over the next several months more local programming will be introduced, featuring anchors and reporters from NBC 10, in addition to contributions from food and fashion experts throughout our region.
NBC Philadelphia Nonstop is the second 24/7 channel supported by NBC Local Media. New York Nonstop debuted two years ago, and announcements of launches in other cities will be made in the near future.
NBC Philadelphia Nonstop is available on every major cable system in the market and Mobile DTV.