As Steven Tyler Would Say – 6ABC, You’ve Done It Again

From 6ABC:

Spring Arrives…6abc Ratings Grow!

Action News Is Most Watched News 

New Prime Time Drama, Body of Proof – Debuts #1

 

(Philadelphia, PA) – Our spring weather may not be predictable, but this month’s local TV ratings are as consistent as ever.  Action News on 6abc remains the overwhelming choice for local news – on television, on the web, and on the go!  Action News is #1 in every time period, and shows notable growth for most newscasts.  6abc mornings enjoyed year-to-year ratings increases for all of its newscasts, especially at 430am (23%).

Action News at 11 is the only late news program to show growth since March 2010.  The team of Jim Gardner, Keith Russell, and Meteorologist Cecily Tynan earned a 5% ratings and share increase.  Action News at 11 now owns a 44% news share in the time period.  That means nearly half of all viewers watching late news watch 6abc!

In prime time, the hottest show in Philadelphia appears to be Body of Proof!  The new crime drama stars Dana Delany, and is based in Philly.  The program debuted as the #1 10pm show on March 29th, and was the highest rated drama of the month!

6abc.com also enjoyed strong growth from last March, with 43% more traffic to its web and mobile platforms.  With over 23 million page views, 6abc.com is the #1 local television website in the market.

 

March 2011 Factoids

 

  • Action News is the only newscast to post YTY growth at 5am (5%)

 

  • Action News at 530am ratings are up 17% YTY

 

  • Action News is the only newscast to post YTY growth at 6am (6%)

 

  • Good Morning America is the only news & information program at 7-9am to post YTY growth (8%)

 

  • Action News at Noon has the highest share of ANY newscast
    • 69% of all midday news viewers watch Action News
      • Up 3% YTY

 

  • Action News at 5pm beats the competition combined!
    • 63% of all 5pm news viewers watch Action News

 

  • Action News at 6pm beats the competition combined!
    • The highest rated newscast in the market (8.0 HH)
    • 56% of all 6pm news viewers watch Action News

 

  • Action News is the only late newscast to post YTY growth (5%)
    • Beats CBS by 36%
    • Beats NBC by 90%
    • Beats Fox (10pm) by 116%
    • 44% of all 11pm news viewers watch Action News

 

 

 

Key March ratings (M-F, 3/3 – 3/30) info of interest:

 

Time   Station / Show                                 HH Rating / Share

430a  WPVI – Action News Mornings                  2 / 10

News  KYW – Eyewitness News                           1 / 4

            WXTF – Good Day Philadelphia               0.4 / 2

5-7am WPVI – Action News Mornings                 4/ 17

News  WCAU – NBC10 News Today                   2 / 8

            KYW – Eyewitness News                           2 / 7

WXTF – Good Day Philadelphia               1/ 6

7-9am WPVI – Good Morning America                5/ 18

            WCAU – Today Show                                 3/ 10

            KYW – Early Show                                      1/ 4

            WXTF – Good Day Philadelphia               2/ 7

9am    WPVI – Live with Regis & Kelly                4/ 15

            WCAU – Today Show 2                              2/ 6

            KYW – Doctor Oz                                         2 / 7

            WXTF – Good Day Philadelphia               2/ 5

10am  WPVI – Rachael Ray                                  3 / 10

            WCAU – Today Show 3                              1 / 5

            KYW – Let’s Make a Deal                           2 / 8

            WXTF – Wendy Williams                           1 / 5

Noon  WPVI – Action News at Noon                     7 / 23

News  KYW – Talk Philly                                        2 / 7

            WTXF- Fox29 News at 11am                     1 / 4

4pm    WPVI – Oprah                                              4 / 9

            WCAU – NBC10 News at 4p                     2 / 6

            KYW – Eyewitness News at 4pm             3 / 6

5pm    WPVI – Action News at 5                           6 / 14

News  WCAU – NBC10 News at 5p                     2 / 5

            KYW – Dr. Phil                                             2 / 5

            WTXF-Fox29 News at 5p                           1 / 3

6pm    WPVI – Action News at 6                           8 / 17

News  WCAU – NBC10 News at 6                       3 / 6

            KYW – Eyewitness News at 6                   3 / 5

            WTXF-Fox29 News at 6                              1 / 2

7pm    WPVI – Jeopardy!                                        9 / 16

            WCAU – Extra                                              3 / 5

            KYW – Entertainment Tonight                  3 / 5

730pmWPVI – Wheel of Fortune                          9 / 14

            WCAU – Access Hollywood                      3 / 5

            KYW – Insider                                              3 / 5

Prime   WPVI – ABC                                            6 / 9

Time    WCAU – NBC                                          4 / 6

Avg*      KYW – CBS                                            6 / 10

             WTXF – FOX                                           6 / 9     

*Mon-Sun

Late Local News Ratings

Station / Show                                 HH      W25-54          A25-54

WPVI – Action News at 11             8.0          4.6                    3.8

WCAU – NBC10 News at 11         4.2          3.0                   2.3

KYW – Eyewitness News at 11     5.9          3.1                    2.7

WTXF-Fox29 News at 10p             3.7          2.4                   2.4

###

Source:  Nielsen Station Index Overnight Ratings, Philadelphia Market, 2011. 

Ominiture®

Hitwise®

6abc Action News is the #1 local news brand in the tri-state, and the undisputed news leader for the past 35 years.  6abc.com, the official website of Action News, is also the #1 local TV news website in the market.

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5 responses to “As Steven Tyler Would Say – 6ABC, You’ve Done It Again

  1. Another cut and paste job.

    Laura should be put on the 6ABC payroll

  2. How can it be that the general managers at 3, 10 and 29 remain in place book after book?

    There was a time when rating losses like these would have meant new faces at the controls. Particularly with Oprah ending this is the time for someone to adjust their product.

  3. Even Seinfeld left Fox29.

  4. and the reason behind the percentage jump for the morning addition….Murphy was on vacation….so more people tuned in…notice who 6abc promoted…Joseph & Magee……

  5. They all should go back to AM cartoons. Just like Fox29

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