Monthly Archives: May 2011

TV Appearance

I will be discussing Oprah on It’s Your Call With Lynn Doyle tonight at 8:30 p.m. on The Comcast Network.

Clips From It’s Your Call With Lynn Doyle

Here are some links to my appearance discussing Oprah on It’s Your Call With Lynn Doyle:

4 P.M News on 6 First Impressions

So what did everyone think about the new 4 p.m. show on 6ABC?

I want Oprah back now!


Blinked And You Missed Him

We are hearing that David Hall, who began as a fill-in sports anchor and reporter on NBC10 a few months ago is already gone.

Learn Voiceovers From A Pro

Ruth Weisberg, who many remember from her days on Sunny 104.5, Shadow Traffic, and more is now sharing her skills as a voiceover instructor. Go to for more information.

One who already learned from Weisberg, is her daughter Talia, whose voice can be heard on several jingles on Philly radio.

CBS3 May Sweeps News






Philadelphia, May 26, 2011 – CBS 3’s Eyewitness News wrapped up the May 2011 Nielsen ratings period with a strong number-two showing in the key demographic, Adults 25-54, in all newscasts for the first time in 16 years. Eyewitness News placed second 4:30 to 7 a.m., at 6 p.m. and at 11 p.m.    

The numbers gave Anchor Ukee Washington another reason to celebrate this week. Washington, who celebrated 25 years with Eyewitness News on Wednesday, can join his early-to-rise Co-anchor Erika von Tiehl, Meteorologist Kate Bilo and Traffic Reporter Bob Kelly in celebration of the May ratings book.  The morning team’s viewers were up 24 percent in rating in the key Adults 25-54 demographic from 5 to 7 a.m. over last year.  At the same time, CBS 3’s 4:30 a.m. newscast, less than a year old, is proving that there is an audience for news at the crack of dawn, with that time period up 52 percent over last year.

The good news continued at both 6 and 11 p.m. led by the team of Chris May and Susan Barnett, with Meteorologist Kathy Orr and Sports Director Beasley Reece. CBS 3 was up 13 percent in rating Monday through Friday in Adults 25-54 at 6 p.m, the only station to show growth in the demo at 6 p.m.  The late newscasts also performed well.  Eyewitness News at 10 on The CW Philly, anchored by Susan Barnett and Dave Huddleston, was up 25 percent in rating in the key demo, the only 10 p.m. newscast in the market to show growth, while CBS 3’s Eyewitness News at 11 finished the rating book less than one rating point behind WPVI in the  Adults 25-54 demo.

“It’s gratifying to see our audience growing across both stations,” says President and General Manager Jon Hitchcock. “When we made the decision to expand the Eyewitness News brand to The CW, our goal was to have one cohesive brand providing our viewers information at times that synched up with their need to know regardless of the station.  Today we are one seamless news operation focused on becoming the primary source for  news in the Delaware Valley, on CBS 3, on The CW and on” 

“I believe our growth demonstrates that our approach to newsgathering is striking a chord with our viewers,” adds Susan Schiller, Vice President and News Director for both stations. “On Your Side is more than a tag line, it’s how we look at issues, how we work to provide viewer benefit in our story selection and I-Team investigations.” 

CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.

# # #


Source: Nielsen Station Index (April 28 –May 25, 2011 Live+SD)


Philly May Sweeps Ratings

From 6ABC:

Philadelphia, PA – A confirmed tornado in Philadelphia highlighted a month of stormy weather, and when tri-state area residents needed to know, 6abc Action News was the news they trusted!   Each rainy day, viewers turned to the local news leader, especially in the morning, for the latest weather information.  Action News Mornings – With Matt O’Donnell, Tamala Edwards, Karen Rogers, and Meteorologist David Murphy nearly beats the entire competition combined!  With a 4.4 HH rating, 6abc doubles up all the other local station’s ratings (NBC 1.7, CBS 2.0, & Fox 1.3).

6abc’s consistent ratings continue throughout the broadcast day.  At noon, Action News enjoys its largest share, owning 71% of all news viewers.  With a 6.5 rating, 6abc easily doubles the competition combined.  At 5pm & 6pm, viewers are equally committed, with Action News beating the competition combined, and winning the time periods with ratings of 6.9 and 8.1 respectively.

News consumers end their days where they started – on 6abc.  Ratings for Action News at 11 surpass CBS by 22%, double the ratings on NBC, and beat Fox’s 10pm offering by nearly 3-1.

News viewers depend on 6abc for the latest weather information, breaking news, and coverage of the stories that matter most to the tri-state.  On May 18th, when a tornado touched down in Philadelphia, Action News Meteorologist Adam Joseph was first on the air to report the potential danger.  On April 19th, the world watched as Prince William and Kate Middleton joined in marriage, and Action News’ Alicia Vitarelli was the only local reporter in England to cover it.  And two days later, Action News was the only local station to travel to Rome for the beatification of Pope John Paul II.  Another feature story presented by Action News drew not only ratings, but also a lot of water cooler chat.  Brian Taff’s special report on “Doomsday prophecies” created a stir, and left many wondering what will happen on May 21st

It’s a record setting May for!  The #1 TV news website in the region recorded more than 26 million page views this month, and has recorded more than 135 million page views so far this year, putting the site on track for a record breaking 2011.  Now, is proud to kick off another milestone with the launch of  The innovative and interactive hub dedicated to the new Action News at 4pm newscast features more headlines, more ways to get connected and more ways to move closer to your world.

May 2011 Factoids

                 (based on May 2010 vs. May 2011)


  • Action News at 4:30am
    • up 7% over May 2010
    • increased its share of news viewing from 52% up to 60%
    • outdistances its nearest competitor by 88%


  • Action News at 5am
    • up 19% over May 2010
    • increased its share of news viewing from 39% up to 51%
    • outdistances its nearest competitor by 127%


  • Action News at 5:30am
    • is up 16% over May 2010
    • increased its share of news viewing from 42% up to 49%
    • outdistances its nearest competitor by 147%


  • Action News at 6am
    • up 4% over May 2010
    • increased its share of news viewing from 40% up to 45%
    • outdistances its nearest competitor by 108%


  • Good Morning America
    • up 6% over May 2010
    • increased its share of viewing from 42% up to 45%
    • outdistances its nearest competitor by 70%


  • Action News at Noon
    • increased its share of news viewing from 69% up to 71%
    • outdistances its nearest competitor by 306%                                                                                                                                                                
  • Action News at 5pm
    • up 2% over May 2010
    • increased its share of news viewing from 60% up to 68%
    • outdistances its nearest competitor by 283%


  • Action News at 6pm
    • up 5% over May 2010
    • increased its share of news viewing from 50% up to 57%
    • outdistances its nearest competitor by 224%                                                                                                                
  • ABC World News
    • up 9% over May 2010
    • increased its share of news viewing from 58% up to 61%
    • outdistances its nearest competitor by 172%


  • Action News at 11pm
    • up 3% over May 2010
    • increased its share of 11p news viewing from 42% up to 44%
    • outdistances its nearest competitor by 22%


Key May ratings (M-F, 4/28 – 5/25) info of interest:



Time   Station / Show                                 HH Rating / Share

430a  WPVI – Action News Mornings                  2/ 9

News  KYW – Eyewitness News                           1 / 5

            WXTF – Good Day Philadelphia               0.4 / 2

5-7am WPVI – Action News Mornings                 4/ 19

News  WCAU – NBC10 News Today                   2/ 7

            KYW – Eyewitness News                           2 / 8

WXTF – Good Day Philadelphia               1/ 5

7-9am WPVI – Good Morning America                6/ 18

            WCAU – Today Show                                 3/ 10

            KYW – Early Show                                      2/ 5

            WXTF – Good Day Philadelphia               2/ 7

9am    WPVI – Live with Regis & Kelly                4/ 14

            WCAU – Today Show 2                              2/ 6

            KYW – Doctor Oz                                         2 / 7

            WXTF – Good Day Philadelphia               1/ 5

10am  WPVI – Rachael Ray                                  3 / 10

            WCAU – Today Show 3                              1 / 5

            KYW – Let’s Make a Deal                           2 / 8

            WXTF – Wendy Williams                           2 / 6

Noon  WPVI – Action News at Noon                     7 / 23

News  KYW – Talk Philly                                        2 / 6

            WTXF- Fox29 News at 11am                     1 / 4

4pm    WPVI – Oprah                                              7 / 17

            WCAU – NBC10 News at 4p                     2 / 5

            KYW – Eyewitness News at 4pm             2 / 4

5pm    WPVI – Action News at 5                           7 / 16

News  WCAU – NBC10 News at 5p                     2 / 4

            KYW – Dr. Phil                                             2 / 5

            WTXF-Fox29 News at 5p                           1 / 3

6pm    WPVI – Action News at 6                           8 / 17

News  WCAU – NBC10 News at 6                       2 / 5

            KYW – Eyewitness News at 6                   3 / 5

            WTXF-Fox29 News at 6                              1 / 3

7pm    WPVI – Jeopardy!                                        8 / 15

            WCAU – Extra                                              2 / 4

            KYW – Entertainment Tonight                  3 / 5

730pmWPVI – Wheel of Fortune                          7 / 12

            WCAU – Access Hollywood                      3 / 5

            KYW – Insider                                              3 / 6

Prime   WPVI – ABC                                            7 / 11

Time    WCAU – NBC                                          4 / 6

Avg*      KYW – CBS                                            7 / 11

             WTXF – FOX                                           5 / 8     


Late Local News Ratings


Station / Show                                 HH      W25-54          A25-54

WPVI – Action News at 11             8.2           4.8                   3.7

WCAU – NBC10 News at 11         3.9           2.9                  2.3

KYW – Eyewitness News at 11     6.7           3.6                   3.0

WTXF-Fox29 News at 10p             3.3           2.0                  2.1

Dawn Defends Larry Again

New 6ABC Weather Guy

Here’s Chris Sowers, the new weekend morning meteorologist for 6ABC.  He replaces Melissa Magee, who moves to weekend evenings, to replace Adam Joseph, who moves to the new 6ABC 4 p.m. show, which debuts May 26.

Nobody Cares About Local TV People Anymore

Here’s a good article by Regina Medina of The Philadelphia Daily News that states that the hey day of local tv news personalities is over.