CBS 3’s EYEWITNESS NEWS IS NUMBER TWO
IN KEY DEMOGRAPHIC ACROSS ALL NEWSCASTS
FOR FIRST TIME SINCE 1995;
AUDIENCE GROWING DAY AND NIGHT ON BOTH STATIONS
Philadelphia, May 26, 2011 – CBS 3’s Eyewitness News wrapped up the May 2011 Nielsen ratings period with a strong number-two showing in the key demographic, Adults 25-54, in all newscasts for the first time in 16 years. Eyewitness News placed second 4:30 to 7 a.m., at 6 p.m. and at 11 p.m.
The numbers gave Anchor Ukee Washington another reason to celebrate this week. Washington, who celebrated 25 years with Eyewitness News on Wednesday, can join his early-to-rise Co-anchor Erika von Tiehl, Meteorologist Kate Bilo and Traffic Reporter Bob Kelly in celebration of the May ratings book. The morning team’s viewers were up 24 percent in rating in the key Adults 25-54 demographic from 5 to 7 a.m. over last year. At the same time, CBS 3’s 4:30 a.m. newscast, less than a year old, is proving that there is an audience for news at the crack of dawn, with that time period up 52 percent over last year.
The good news continued at both 6 and 11 p.m. led by the team of Chris May and Susan Barnett, with Meteorologist Kathy Orr and Sports Director Beasley Reece. CBS 3 was up 13 percent in rating Monday through Friday in Adults 25-54 at 6 p.m, the only station to show growth in the demo at 6 p.m. The late newscasts also performed well. Eyewitness News at 10 on The CW Philly, anchored by Susan Barnett and Dave Huddleston, was up 25 percent in rating in the key demo, the only 10 p.m. newscast in the market to show growth, while CBS 3’s Eyewitness News at 11 finished the rating book less than one rating point behind WPVI in the Adults 25-54 demo.
“It’s gratifying to see our audience growing across both stations,” says President and General Manager Jon Hitchcock. “When we made the decision to expand the Eyewitness News brand to The CW, our goal was to have one cohesive brand providing our viewers information at times that synched up with their need to know regardless of the station. Today we are one seamless news operation focused on becoming the primary source for news in the Delaware Valley, on CBS 3, on The CW and on CBSPhilly.com.”
“I believe our growth demonstrates that our approach to newsgathering is striking a chord with our viewers,” adds Susan Schiller, Vice President and News Director for both stations. “On Your Side is more than a tag line, it’s how we look at issues, how we work to provide viewer benefit in our story selection and I-Team investigations.”
CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.
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Source: Nielsen Station Index (April 28 –May 25, 2011 Live+SD)