CBS3 Philling Void at 4 PM

Dr. Phil-adelphia is taking advantage of Oprah’s departure from television.

From CBS3:

Dr. Phil, the new leader in daytime talk, made a strong showing in his first season in Oprah’s old time period at 4 p.m. in Philadelphia, according to the November 2011 Nielsen ratings.  The good doctor was number one in ratings in Adults 25-54, up 75 percent over 2010 and Women 25-54, up 175 percent over the previous year, beating out WPVI’s 4 p.m. newscast in those key demographics.

Here’s some other November sweeps news from CBS3:

The good news for CBS 3 actually started earlier in the day where Eyewitness News Anchors  Ukee Washington and Erika von Tiehl, Meteorologist Katie Fehlinger and Traffic Reporter Bob Kelly saw gains across the board.  Early morning news ratings are up 25 percent in Adults 25-54 and 25 percent in Women 25-54 from 4:30 to 5 a.m.  In the 5 to 7 a.m. block, ratings rose 9 percent in Women 25-54 and 33 percent in Adults 25-54.  As the newscast continued on The CW Philly from 7 to 9 a.m., so did the good news with gains of 100 percent in Adults 25-54 and 100 percent in Women 25-54.


Talk Philly, CBS 3’s popular noon program, hosted by Ukee Washington and Pat Ciarrocchi, showed gains among Women 25-54, up 14 percent in that demographic.


CBS 3’s newscasts also showed gains at 5 and 6 p.m. where the station is number two in the time period as did Eyewitness News at 10 on The CW Philly, up 5 percent in Adults 25-54 and 20 percent in Women 25-54. 


CBS 3’s Eyewitness News at 11 finished the rating book in second place, closing the gap to just 1.1 rating point behind WPVI in the Adults 25-54 demo.  The station was also number one in prime time in both households and Adults 25-54.


The Fall has also been a banner period for CBSPhilly.Com. The website is on pace for a record November with an increase both in page views and unique visitors.


“It’s gratifying to see our news audience continue to grow across both stations and across all time periods,” says President and General Manager Jon Hitchcock.


“I believe our growth goes hand-in-hand with the advocacy position we have taken in our newscasts,” adds Susan Schiller, Vice President and News Director for both stations. “I think that viewers are becoming aware that we will go the extra mile, that “On Your Side” is more than a tag line, but our philosophy in the way we approach our work.”


CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.



One response to “CBS3 Philling Void at 4 PM

  1. Wow. This has been very obvious for quite sometime. ‘Action News at 4PM’ is getting beat by ‘Dr. Phil’, just by looking at the way Channel 6 has been promoting 4PM, looking very desperate, and doing anything, and everything to get more people to watch.

    Even better, just look at some of the weak commercials ‘Action News at 4PM’ has during it’s commercial breaks. Plus, it took months for Channel 6 to secure a sponsor for its’ close-captioning at 4PM.

    Given all this, Channel 6 had the right idea in pushing this newscast before its’ launch, but all the elements and format involved just aren’t enough to keep viewers tuned in. Yes, 4PM is opposite from every other newscast, attempting to give the future of ‘Action News’ a chance to grow, and make a mark for themselves. However, it’s just not being approached correctly. It’s okay to try new things in a newscast, but you have to remember to keep a traditional format and look in back of all the new things one is willing to try.

    If Channel 6 really wanted to narrowly win, or win 4PM, it needs to rely on it’s tried and true personalities along with keeping the anchors at the main newsdesk with blue background. Plus, forget all these crazy features in-between newscasts.

    It wouldn’t been a bad idea to convince Marc Howard to come out of retirement, and pair Marc up again with Lisa Thomas-Laury. Plus, an extended sports segment at 4PM would be a great idea since 5PM doesn’t focus too much on sports anymore. And an extended weather segment woudl be great too, along with traffic. (NO MORE HEADLINE BLITZ, TWITTER OR FACEBOOK SEGMENTS, BEHIND THE SCENES, OR ENTERTAINMENT NEWS, etc). Of course, there’d be no more use for Alicia Viterelli unless she’d be made main anchor along with Rick Williams if Marc & Lisa are not an option. And no more Shirleen Alicot whatsoever.

    4PM’s problems go way beyond its’ newscast, it all involves daytime, and how weak its’ gotten. Plus, ABC is not exactly having a banner season, coming in 3rd place, just above 4th place NBC. CBS so far is #1 all the way this season, and it’s obviously showing in Channel 3’s ratings rise, and #2 position.

    Channel 6 obviously keeps ABC in business (and the soap operas on for this long), but it needs to make decisions outside the network, and stand on its’ own two feet all the way, when it comes to news, programming, and scheduling.

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