Monthly Archives: October 2012

Playing In Traffic

Longtime Philly broadcasting personality Ruth Weisberg is returning to her radio roots–as a fill-in traffic reporter for WWIQ (“The New IQ 106.9”) during the Rush Limbaugh and Sean Hannity shows. She made her on-air debut last week, and will be at it again all this week, while regular traffic anchor Matt DeFazio is away on his honeymoon.

“My first Philly radio gig was in 1978, as the pioneering female voice for Shadow Traffic,” says Weisberg, currently a must-have, sought-after freelance voiceover narrator and voiceover coach. “Now I’m on the air again, surrounded by a much younger lineup of Energizer Bunny traffic producers and reporters. At age 56, I’ve come full circle within this proverbial hutch. I’m the Jessica Rabbit AND the Bunny Mother of all on-air traffic reporters. “I’m not bad, I just draw traffic that way.”

Steel Magnolias Remake On Lifetime Sunday

Queen Latifah leads an all-star cast in the remake of Steel Magnolias on Lifetime Sunday at 9 p.m.  Whoopi Goldberg would’ve made a great Ouiser.

New Anchor Joins NBC10

PHILADELPHIA, PA – October 1, 2012 – NBC10 Philadelphia announced today that Chris Cato will be joining the station as weekend anchor starting at the end of the month. Cato will anchor NBC10 News at 6 and 11 PM on weekends with co-anchor Denise Nakano. In addition, he will contribute reports to NBC10’s weekday newscasts.

Cato joins NBC10 from CBS affiliate WSPA in Greenville-Spartanburg, South Carolina, where he has worked since 2005. In 2008, he moved to the anchor desk for the station’s 5:30 and 7 PM newscasts. While at WSPA, Cato covered some notable major breaking news events, including the devastating tornadoes of April 2011 and former South Carolina Governor Mark Sanford’s public admission of his extramarital affair. Additionally, he served as the station’s ‘Community Watchdog’ reporter.

Cato was named 2012 Reporter of the Year by the South Carolina Broadcasters Association. In 2011, his work on the investigative series “Shadow of Sickness” received a regional Edward R. Murrow award for Best News Series. He is also the recipient of numerous awards for his investigative work and environmental reports during his tenure at WSPA.

Cato began his career as a reporter at ABC affiliate WMBB in Panama City, Florida, where he eventually anchored the station’s evening newscasts.

“I’m excited to introduce Chris to our viewers,” said Anzio Williams, Vice President of News for NBC10 Philadelphia. “He’s an engaging and versatile talent, and his skills will complement our mission of delivering the best news and information to viewers every day.”

Originally from Oneonta, Alabama, Cato graduated Summa Cum Laude from Alabama’s Troy University with a double major in broadcast journalism and speech communication. He and his wife, Carmen, will be relocating to the Philadelphia area with their son.

About NBC 10 Philadelphia
NBC10 (WCAU-TV Philadelphia) has been delivering news and entertainment to the Delaware Valley for over 60 years. Part of the NBC Owned Television Stations, NBC 10 serves over five million viewers throughout Greater Philadelphia, the Lehigh Valley, Southern New Jersey and Delaware. Viewers turn to NBC 10 for the most up-to-date news, weather, sports, consumer, health and traffic reports. NBC Philadelphia Nonstop, the station’s digital channel, offers more than 20 original entertainment and news programs and can be seen on Comcast 248, Verizon 460 and over-the-air at 10.2. Other NBC10 properties include and StudioTEN Creative Group.