CBS 3 AND THE CW PHILLY EXPAND
RONALD MCDONALD HOUSE CHARITIES® PHONE BANK TO 14 HOURS
WEDNESDAY, MARCH 27TH, 6 AM – 8 PM
Philadelphia, March 26, 2013 – CBS 3 and The CW Philly will present the fourth annual Ronald McDonald House Charities Phone Bank, a newly-expanded 14-hour on-air fundraiser live across both stations tomorrow, Wednesday, March 27th, 6 a.m. to 8 p.m. Segments will air in newscasts, in commercial break time and in one-hour specials at 9 a.m., 3 p.m. and 7 p.m. Pledges can be made by credit card or check by calling the phone bank at 1-877-KYW-3ASK (1-877-599-3275) during those hours or by texting the word LUCK to 20222 for a $5 donation or FAMILY to 20222 for a $10 donation.
All funds raised through the phone bank will directly benefit Ronald McDonald House Charities of the Philadelphia Region, a non-profit organization that creates, finds and supports programs that directly improve the health and well-being of children in our community.
Anchors Susan Barnett, Pat Ciarrocchi, Chris May, Kathy Orr, Beasley Reece, Erika von Tiehl and Ukee Washington will host the event with special appearances by on-air personalities from the CBS RADIO stations in Philadelphia including Ross Brittain, Valerie Knight and Frank Lewis of 98.1 WOGL’s Breakfast Club, Chris Stigall from Talk Radio 1210 WPHT, Ike Reese of SportsRadio 94 WIP and KYW Newsradio 1060’s Cherri Gregg.
RMHC of the Philadelphia Region grants hundreds of thousands of dollars per year to support local non-profit programs that directly improve the health and well-being of children. In addition, the charity supports the Philadelphia, Southern New Jersey and Delaware Ronald McDonald Houses; 13 Ronald McDonald Family Rooms® in area hospitals such as Children’s Hospital of Philadelphia, Cooper University Hospital (Camden, N.J.), and Alfred I. DuPont Hospital (Wilmington, DE); the Ronald McDonald Care Mobile® operated by St. Christopher’s Foundation for Children and four scholarship programs for graduating seniors in the area. The charity receives its support from McDonald’s Corporation, McDonald’s Owner/Operators, corporate donors and McDonald’s customers.
“Our staff has seen the comfort and peace of mind that the Ronald McDonald Houses provide families in crisis first-hand as volunteers,” says CBS 3 and The CW Philly President and General Manager Jon Hitchcock. “That’s one of the reasons why CBS 3 and The CW Philly are so proud to expand our on-air commitment to the Ronald McDonald Houses this year with a 14-hour event.”
“Now in its fourth year, it is our hope that the phone bank will help increase the awareness of RMHC and raise the dollars needed to continue supporting the health and well-being of children and families in our area,” says Mike Anton, McDonald’s Owner/Operator and President of RMHC of the Philadelphia Region, Inc. “We are so appreciative of all our donors, sponsors, CBS 3 and The CW Philly for their support and commitment to RMHC.”
The Ronald McDonald House Charities Phone Bank is presented by Capital One 360, ConEdison Solutions and Tri State Toyota Dealers Association and sponsored by Aberdeen Asset Management, Coca-Cola, Nemour/Alfred I. DuPont Hospital for Children, Ravitz Shoprite, Wells Fargo and McDonald’s.
CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.