(Philadelphia, PA) – The U.S. brought home 28 medals from Sochi, and like every ratings period for the past three decades, 6abc Action News wins gold in the Philadelphia television market! The February television ratings period experienced an unusual shake-up with the Olympics, plus three days of no ratings from the power outages (caused by an ice storm). But unprecedented news leader, Action News, still earned gold in nearly every time period and demographic.
At 11 o’clock, Action News had the biggest audience, winning in both Households and the Adults 25-54 demographic.
Once again, the most watched local newscast is Action News at 6, with Jim Gardner. With a 10 household rating, it equaled the total viewers as NBC, CBS, and Fox combined. With a 9 rating, Action News at Noon continues to hold the biggest advantage in the market (the NBC and CBS midday newscasts both post a 3).
6abc also wins gold in late news, with Action News at 11 earning a 9 household rating in February. Even with an Olympic-sized lead-in, NBC falls to second place in the late news ratings. Viewers watching the games in Sochi ultimately came back to 6abc for their favorite news program. In fact, Action News at 11, Action News at 6, and Action News at Noon ALL had higher ratings than NBC10’s late news program.
6abc is also at the top of the podium in the digital space. 2014 has been a record-breaking year for 6abc.com, with six different days delivering more than 5-million page views. Philadelphia’s top local news website earned 99 million total page views in January.
With two days left in February, 6abc.com already has 109 million page views. 6abc is also tops in the social space, with the leading Twitter account (99,000 followers), the top Facebook page (327,000 fans), and the top personality page, Adam Joseph (93,000 fans).
Below is the 6abc medal count for all the local news time periods*** –
Households Adults 25-54 Adults 18-49
M-F 4:30-5a GOLD GOLD GOLD
M-F 5-5:30a GOLD GOLD GOLD
M-F 5:30-6a GOLD GOLD GOLD
M-F 6-7a GOLD GOLD GOLD
M-F Midday GOLD GOLD GOLD
M-F 4-5p GOLD GOLD GOLD
M-F 5-6p GOLD GOLD GOLD
M-F 6-6:30p GOLD GOLD GOLD
M-F Late News GOLD GOLD SILVER
M-SU Late News GOLD GOLD SILVER
***Ratings details available upon request
Source: Nielsen Station Index Overnight Ratings, Philadelphia Market, 2014.
WPVI-TV is the ABC-owned station serving the Delaware and Lehigh Valleys