I just watched another part-movie, part-commercial on Netflix, Like Father, with Kristen Bell and Kelsey Grammer.
Although the plot was ostensibly about a father and daughter reconnecting, a big part of the movie seemed like it was an ad for Norwegian Cruise Lines.
Another Netflix movie, Set It Up, did the same thing with the plot centering around ESPN.
With everyone fast forwarding through commercials, product placement is another solution for advertisers.
I have to say it may have worked. I want to go on a cruise now!