2010 – Present
Hibu/Yellowbook, King of Prussia, PA
Web Content Writer – Web Specialist
Create and edit websites for Yellowbook advertisers. Educate clients about on-site search engine optimization and off-site search engine marketing tools such as Google Places. Serve as liaison between advertisers, sales representatives, and artists to create successful websites.
2000 – Present
LauraNachman.net, Havertown, PA
Create and update search engine-optimized websites for businesses and organizations utilizing the programs Microsoft Photodraw, Cute FTP Professional, HTML, and Microsoft Frontpage. Cultivate sales leads through cold calls, referrals, and more. Set up Yahoo! pay per click program for clients.
2000 – 2010
Bradley Communications, Broomall, PA
Researcher and Writer for Harrison’s Television Talk Show Guide
Seasonal position – communicate with television networks to verify information and to write profiles about national shows for annual directory.
Press Newspapers, Newtown Square, PA
Edited and proofread copy, wrote obituaries, captions, religious briefs, and other stories. Entered photos and stories using Quark Express.
Bucks County Courier Times, Levittown, PA
Wrote weekly media and sports media columns for daily newspaper. Appeared as a television expert on local television and radio stations. Continue to write about media on http://www.lauranachman.net. Winner of the Philadelphia Press Association News Website Special Achievement Award.
Scholastic Play-by-Play Network, St. Davids, PA
Sold radio commercials and program book ads, wrote ad copy, announced games.
1988 – 1999
R. H. Donnelley Corporation – Wayne, PA
Internet Service Representative (1997 – 1999)
Designed web sites for online Yellow Page directories in Las Vegas, Cincinnati, Washington D.C., Philadelphia, Pittsburgh, and Baltimore. This entailed working with customers to determine ad components; writing and editing copy; and implementing art content into ad using Adobe Photoshop and Front Page ’98.
Served as liaison between customers and sales representatives. Educated customers about the Internet and its capabilities. Tracked all customer activity and updated customer database using Microsoft Access. Maintained ongoing relationships with client base.
Audio Production Representative – Talking Yellow Pages (1988 – 1997)
Managed all aspects of Philadelphia Special Events telephone line, which entailed selecting timely/interesting material for inclusion; writing creative copy; updating material on a timely basis; and overseeing production process. Wrote ad copy for both telephone line advertising and cable TV commercials.
Oversaw Donnelley Entertainment Section (1991 – 1997), which entailed writing, producing, and recording daily television picks and Billboard charts; and producing movie/video reviews.
Temple University – Philadelphia, PA
Bachelor of Arts in Journalism, 1987